Anti-slavery charity, Sparrows, needed a strapline to capture the ethos of the organisation…
Client: Sparrows
Art Direction: Lewis Kay-Thatcher
Riffing on the birds in flight referenced in the artwork, the strapline needed to be uplifting, whilst also foregrounding the incredible value of their work.
Their mission statement was also too long and unwieldy. Below you can see the original alongside the revised, streamlined version:
Before:
”We aim to raise awareness of the existence of modern day slavery, to seek to counter it and to provide individually tailored support to survivors by assisting them to recover from their past experiences and to move on establishing themselves in society.”
After: