Christopher Unwin
Comms | Copy | Poetry
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Sparrows

I was asked by the anti-slavery charity, Sparrows, to create a strapline which encapsulated the ethos of the organisation.

Playing on the idea of birds in flight, I wanted to capture the positivity of the project and the value of their work.

Their mission statement was also a bit unwieldy, so I streamlined it, using one sentence to outline the nature of their work and the drive of the organisation.

I’ve put the before and after below.

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Screen Shot 2020-02-25 at 14.01.34.png
Sparrows_strap light green.png
Screen Shot 2020-02-25 at 14.11.28.png