Christopher Unwin
Comms | Copy | Poetry

Flux Broadcast

The guys at Flux Broadcast wanted their website to reflect who they really are. I told them 'middle-aged tech geek' isn't a voice that'll sell but they wouldn't listen.

Reworking their entire site, I created Tone of Voice Guidelines and copy Dos and Don'ts for them to use across all future communications. They saw a 150% upsurge in traffic after the rebrand. 

Maybe I was wrong about 'geek appeal' after all...

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