London-based speciality coffee and bakehouse, Joe Blake’s, needed a tone of voice that was as vibrant and unapologetic as their East End origins…
Client: Joe Blake’s
Visual Branding: Eight Arms
The ‘we don’t brew for mugs’ strapline captures the essence of the brand. London through and through, it’s smart, confident and underlines their artisan credentials.
It’s also a memorable hashtag…
The tone of voice had to be consistent across all of their messaging. Check out their mission statement and packaging below:
