Cryptocurrency educators Coin Bureau wanted some direct and informative tube ads to help bring crypto to the everyperson…
Client: Coin Bureau
Art Direction: Lewis Kay-Thatcher
Known for his accessible, straight-talking analysis on YouTube, Crypto ‘Guy’ is the face of Coin Bureau.
The ad copy needed to capture his relaxed, uncomplicated style but also convey expertise and inspire confidence. All in around two seconds.
Here it is in situ:
And below are some variations on the theme:
